The medium that I chose for this assignment is the Apple App Store. This picture shows John Mayer "playing guitar" on an iPhone. Marshall McLuhan defines a medium as "any extension of ourselves;"the App Store allows people to download apps which "extend" themselves and their abilities. For example, the App shown in this pictures shows that people can play the guitar without even having a guitar; they can play it on their cell phones. More and more apps and technologies are being developed which will continue to extend our minds and capabilities.
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